Elara is a financial strategist with over a decade of experience in wealth management and entrepreneurship, dedicated to empowering others.
Did Sony done it again? In the wake of the success of the blockbuster Demon Slayer: Infinity Castle, which grossed in excess of $600 million at the box office, the latest Chainsaw Man film has surpassed the $100 million threshold internationally, reaching a international earnings of over $108 million this weekend. This movie outperformed Black Phone 2 (almost $13 million) in its sophomore frame in theaters, as well as Springsteen: Deliver Me From Nowhere with Jeremy Allen White ($9 million).
Helmed by director Tatsuya Yoshihara, the movie is a direct continuation of the initial season of Chainsaw Man. It grossed $18.2M in the U.S. after a powerful $5.2 million Saturday box office and four-point-five-million-dollar Sunday. Internationally, the MAPPA-produced film grossed $14.7 million across 46 international territories, bringing its global earnings to $60.4M via Sony (over $43 million international, $18.2 million stateside). Sony has yet to announce its final earnings figure.
Anime marketing agency an industry expert had earlier commented, drawing parallels between the feature's anticipated earnings to Jujutsu Kaisen 0, which grossed thirty-four million dollars in the North America in the year 2022 and opened to a similar $18 million domestically. The new film's debut weekend is in line with that benchmark, while its hundred-and-eight-million-dollar worldwide total is now positioned a bit short of Jujutsu Kaisen 0’s $166.6 million overall box office. Although it’s unlikely this Chainsaw Man film will earn the earnings seen by mega hit the record-breaking Demon Slayer: Infinity Castle, this is still a major victory for the studio.
Along with its affiliate the anime streaming service Crunchyroll have effectively leveraged community involvement to propel their leadership at the animated movie market. The movie's advertising push began at the Anime Expo in LA in the month of July with a MAPPA presentation, special events, and photo opportunities with Pochita, followed by a major presence at New York Comic Con featuring behind-the-scenes footage, audience giveaways, and further MAPPA discussions. Additionally, there was an private showing for enthusiasts for moviegoers and influencers alike after the final day of the convention.
2025 is a big year for animated films, and for Sony, which has an additional anime film releasing in the coming months in the upcoming Jujutsu Kaisen: Execution in the month of November.
Elara is a financial strategist with over a decade of experience in wealth management and entrepreneurship, dedicated to empowering others.