Elara is a financial strategist with over a decade of experience in wealth management and entrepreneurship, dedicated to empowering others.
Growing up in London during the 2000s, I was always immersed in a world of suits. You saw them on City financiers hurrying through the Square Mile. You could spot them on fathers in the city's great park, playing with footballs in the evening light. Even school, a cheap grey suit was our mandatory uniform. Traditionally, the suit has served as a costume of gravitas, projecting power and performance—traits I was told to aspire to to become a "adult". Yet, until recently, my generation appeared to wear them less and less, and they had largely vanished from my mind.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a subdued black overcoat, crisp white shirt, and a notable silk tie. Propelled by an innovative campaign, he captivated the world's imagination unlike any recent mayoral candidate. But whether he was cheering in a hip-hop club or attending a film premiere, one thing was largely unchanged: he was almost always in a suit. Loosely tailored, modern with soft shoulders, yet traditional, his is a typically middle-class millennial suit—that is, as typical as it can be for a generation that seldom chooses to wear one.
"This garment is in this strange place," notes men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"Today it is only worn in the most formal locations: weddings, funerals, and sometimes, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "essentially represents a custom that has long retreated from everyday use." Many politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should vote for me. I have legitimacy.'" Although the suit has historically conveyed this, today it enacts authority in the attempt of gaining public confidence. As Guy clarifies: "Because we are also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a subtle form of performance, in that it performs manliness, authority and even proximity to power.
Guy's words resonated deeply. On the rare occasions I need a suit—for a ceremony or formal occasion—I dust off the one I bought from a Japanese retailer several years ago. When I first selected it, it made me feel refined and expensive, but its tailored fit now feels passé. I suspect this feeling will be all too familiar for many of us in the global community whose parents originate in other places, particularly developing countries.
Unsurprisingly, the everyday suit has lost fashion. Like a pair of jeans, a suit's shape goes through trends; a specific cut can thus characterize an era—and feel rapidly outdated. Consider the present: more relaxed suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a significant investment for something destined to be out of fashion within five years. Yet the attraction, at least in certain circles, endures: in the past year, major retailers report tailoring sales increasing more than 20% as customers "move away from the suit being everyday wear towards an desire to invest in something exceptional."
The mayor's go-to suit is from a contemporary brand, a European label that sells in a moderate price bracket. "He is precisely a product of his upbringing," says Guy. "A relatively young person, he's not poor but not extremely wealthy." Therefore, his mid-level suit will resonate with the demographic most inclined to support him: people in their thirties and forties, university-educated earning middle-class incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly don't contradict his stated policies—which include a capping rents, building affordable homes, and fare-free public buses.
"You could never imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A power suit fits seamlessly with that tycoon class, just as attainable brands fit well with Mamdani's cohort."
The legacy of suits in politics is long and storied: from a well-known leader's "shocking" tan suit to other world leaders and their notably polished, tailored sheen. As one UK leader discovered, the suit doesn't just clothe the politician; it has the power to characterize them.
Maybe the point is what one scholar calls the "enactment of ordinariness", invoking the suit's long career as a uniform of political power. Mamdani's particular choice leverages a deliberate modesty, not too casual nor too flashy—"respectability politics" in an unobtrusive suit—to help him connect with as many voters as possible. But, some think Mamdani would be aware of the suit's military and colonial legacy: "This attire isn't neutral; historians have long pointed out that its contemporary origins lie in imperial administration." It is also seen as a form of defensive shield: "I think if you're a person of color, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, perhaps especially to those who might doubt it.
This kind of sartorial "changing styles" is hardly a new phenomenon. Even iconic figures once wore three-piece suits during their early years. Currently, other world leaders have begun swapping their typical fatigues for a black suit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the tension between belonging and otherness is visible."
The attire Mamdani selects is highly significant. "As a Muslim child of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to conform to what many American voters look for as a sign of leadership," says one author, while simultaneously needing to walk a tightrope by "avoiding the appearance of an establishment figure selling out his distinctive roots and values."
But there is an sharp awareness of the different rules applied to suit-wearers and what is interpreted from it. "That may come in part from Mamdani being a younger leader, able to adopt different personas to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, customs and clothing styles is typical," it is said. "Some individuals can go unremarked," but when women and ethnic minorities "seek to gain the authority that suits represent," they must carefully negotiate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between somewhere and nowhere, insider and outsider, is visible. I know well the discomfort of trying to fit into something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in public life, image is not without meaning.
Elara is a financial strategist with over a decade of experience in wealth management and entrepreneurship, dedicated to empowering others.